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Air Treatment Products in South Africa

Air Treatment Products in South Africa

It remains difficult to promote a product when its main benefit is hard to differentiate, in this case, cooling. Therefore, added benefits such as convenience and aesthetics are also being used to promote these products. Convenient features can be seen in formats such as desk fans, standing fans and floor fans that are easy to move and position. In terms of aesthetics, steel formats continue to be introduced, in addition to black or metallic cooling fans, with these seen as more attractive. Inno...

Euromonitor International's Air Treatment Products in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
AIR TREATMENT PRODUCTS IN SOUTH AFRICA

Headlines
Prospects
Product Differentiators Based on Convenience and Aesthetics
Cooling Fans Remain Popular Based on Affordability and Ease of Use
Positive Performance Expected As Air Treatment Products Remain Popular Due To Extremely Hot Weather Conditions
Competitive Landscape
Fierce Competition With Players Present in Multiple Categories
Private Label Offerings Increasing Competition As They Become More Widely Available
New 3 Speed Taurus Ventilateur Brumisateur Mist Fan
Chart 1 Speed Taurus Ventilateur Brumisateur Mist Fan
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 2 Sales of Air Treatment Products by Category: Value 2013-2018
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 8 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Executive Summary
Consumers Demanding Value-added Appliances at Competitive Prices
Energy Efficiency, Water Usage and Product Size Remain Key Considerations
Competition Remains Fierce As Both Local and International Players Hold Strong Shares
Store-based Retailing Remains Dominant But Online Purchases on the Rise
Increased Innovation Expected To Help Overcome Threats To Future Performance
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

Report Title: Air Treatment Products in South Africa


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