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Gardening in South Africa

Gardening in South Africa

Gardening remains more popular among suburban homeowners, with increased urbanisation aiding the category, but most notably among middle- to higher-income homeowners. However, the majority of South Africans do not have their own gardens, as they either reside in informal settlements or apartments where space is limited, making hobbies and pastimes such as gardening difficult. Those privileged homeowners that do have gardens tend to make use of gardening services, however, because of the drought...

Euromonitor International's Gardening in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Gardening in South Africa

Headlines
Prospects
Gardening Pastime Remains More Evident Among Suburban Homeowners
Turning Crisis Into Opportunity
Lawn Mowers on the Move Again
Competitive Landscape
Lack of New Players in Fragmented Industry
Stark Ayres Maintains Share As Bayer Acquires Round-up Brand in Herbicides
Flat Growth Anticipated Over the Forecast Period
Category Data
Table 1 Sales of Gardening by Category: Value 2013-2018
Table 2 Sales of Gardening by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Gardening: % Value 2014-2018
Table 4 LBN Brand Shares of Gardening: % Value 2015-2018
Table 5 Distribution of Gardening by Format: % Value 2013-2018
Table 6 Forecast Sales of Gardening by Category: Value 2018-2023
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Executive Summary
Leading Players and Retailers Taking Steps To Circumvent Low Growth Recorded Due To Technical Recession in 2018
Products That Helped Consumers Save Costs Remain Popular
Acquisitions and Agreements in Response To Tough Economic Conditions
Online Retailing Growing in Popularity, But Brick-and-mortar Expansion Still Being Emphasised
Marginal Growth Anticipated Over the Forecast Period If Tough Economic Conditions Prevail
Market Data
Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

Report Title: Gardening in South Africa


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