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Consumer Types in South Africa

Consumer Types in South Africa

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor International’s Survey team has looked beyond standard demographics to create distinct, personality-driven consumer types at global and country levels.

Euromonitor's Consumer Types in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Types market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Lifestyles country reports series
Why segment consumers by type?
Breakdown of Consumer Types in South Africa
Who is the Impulsive Spender?
Best ways to target the Impulsive Spender
Who is the Empowered Activist?
Best ways to target the Empowered Activist
Who is the Secure Traditionalist?
Best ways to target the Secure Traditionalist
Who is the Undaunted Striver?
Best ways to target the Undaunted Striver
Age and gender
City size and parental status
Employment (1)
Employment (2)
Euromonitor International’s Consumer Types series
How do we create our Consumer Types?

Report Title: Consumer Types in South Africa

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