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Megatrends in South Africa

Megatrends in South Africa

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in South Africa.

Euromonitor's Megatrends in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrends Framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Hotel Sky integrates digital to improve the customer experience
South Africans still lag behind global peers in most aspects of digital life
Millennials are the keenest gamers
Consumers are wary of sharing personal data online
Baby Boomers are the most likely to manage privacy settings
Friends and family remain the most trusted source of information
Return to face-to-face activities expected post-pandemic
Experience more
New delivery-only concept CloudDine opens in Cape Town
South Africans embrace all types of experience
Millennials are the most willing to spend on experiences
Online socialising is more common than face-to-face amid pandemic
Travellers prioritise safety and relaxation
Gen X are the most eager to resume face-to-face activities
Middle class reset
Clothing rental platform Style Rotate appeals to fashionable Millennials
Almost two thirds of South Africans like to find bargains
Baby Boomers are the most frugal cohort
Consumers embrace the concept of repurposing
More than half of Millennials plan to visit more discount stores
Premiumisation
Premium men’s grooming brand Manscaped makes South Africa debut
Consumers are looking for ways to make their lives simpler
Millennials are the most individualistic cohort
South Africans are confident about their investments
Shoppers are willing to pay more for novelty, quality and comfort
Shifting market frontiers
Mzansi Meat addresses food insecurity with cultured local meats
South Africans take a keen interest in other cultures and products
Over two fifths of Gen Z want to work abroad
Baby Boomers are the most focused on supporting local business
Shopping reinvented
South Africa launches first live social commerce platform, DROPD
Shoppers are eager to interact with brands via social media
Millennials are most likely to engage in social commerce
Sustainable living
Maltento turns fly larvae into protein-rich food for pets
South Africans are keen to play a part in helping to save the environment
Reducing food waste is the biggest environmental concern
Wellness
Wellness Warehouse revamps stores with a focus on holistic health
Consumers are looking for healthier ingredients
Gen Z are the most physically active cohort
Meditation is the most common antidote to stress
Millennials are the most likely to embrace health tech
Consumers are highly cautious about health and safety amid pandemic
Leverage the power of Megatrends to shape your strategy today

Report Title: Megatrends in South Africa


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