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Luxury Writing Instruments and Stationery in South Africa

Luxury Writing Instruments and Stationery in South Africa

Blue chip companies, especially those in the financial industry, are renowned for awarding their top-performing employees with luxury writing instruments as corporate gifts. According to trade interviews, it is through such corporate gifts that employees are introduced to luxury brands and often become returning customers, more open to trying other products or higher-priced items in the same brand line. From an entry-level luxury pen, they often move across to luxury timepieces or leather goods.

Euromonitor International's Luxury Writing Instruments and Stationery in South Africa report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
LUXURY WRITING INSTRUMENTS AND STATIONERY IN SOUTH AFRICA

Headlines
Prospects
Luxury Writing Instruments Make Popular Corporate Gifts
Destination Shopping Limits Growth Opportunities
Category Suffers Competition From Other Entry-level Luxury Categories
Competitive Landscape
Iconic Montblanc Remains the Leading Brand
Brand Perception Characterises the Category
Lack of Brand Awareness Hampers Category Progress
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023
Executive Summary
Changing Market Due To Macroeconomic Conditions and Evolving Consumer Base
Market Experiences Growth But Ongoing Decline in Dynamism
Luxury Goods Market Remains Small in South Africa, With Scope for Further Growth
Multibrand Stores Remain the Main Distribution Channel
Positive Prospects for Changing Luxury Goods Market
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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