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South Africa Ice Cream - Market Assessment and Forecasts to 2023

South Africa Ice Cream - Market Assessment and Forecasts to 2023

Summary

The South African ice cream sector is led by ‘take-home and bulk ice cream’ category in both value and volume terms, in 2018, while the ‘impulse ice cream - single serve’ category is forecast to register fastest value growth during 2018-2023. Hypermarkets & supermarkets accounted for the leading share in the distribution of ice cream products in the country. Flexible packaging is the most commonly used pack material, followed by rigid plastics. Consumption of ice cream is higher among females than males in the country. Unilever, Froneri International Limited and Gatti Ice Cream, Inc. are the top three companies in the South African ice cream sector.

This Country Profile report on the Ice cream sector in South Africa provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2013-2023
- Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream - single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
- Leading players: Market share of companies and private labels in value terms in 2018
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, department stores, convenience stores, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers
- Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, paper & board and others; pack type data for tub, bag/sachet, wrapper, box, film, can, tray, foil and other pack type; closure type data for prize off, screw top and others; primary outer type data for carton - folding, sleeve, bag, shrink wrap.

Scope

- The South African ice cream sector is expected to grow at a CAGR of 8.5% while in volume terms, the sector is expected to grow at a CAGR of 3.8%, during 2018-2023
- Per capita consumption of ice cream in South Africa stood at one kg in 2018 and was higher than the regional level but lower compared to the global level, in 2018.
- Per capita expenditure of ice cream stood at US$6.6 in 2018 in South Africa, which was higher compared to the regional level but lower compared to the global level
- ‘Take-home and bulk ice cream’ was the largest category in 2018 while the ‘impulse ice cream - single serve’ category is forecast to register the fastest value growth at a CAGR of 8.9%, during 2018-2023.
- ‘Take-home and bulk ice cream’ was also the largest category in volume terms and is also forecast to register the fastest volume growth at a CAGR of 3.9% during 2018-2023
- Hypermarkets & supermarkets was the largest distribution channel in the South African ice cream sector with a value share of 64% in 2018
- Flexible packaging is the most commonly used pack material in the South African ice cream sector with a share of 62.8% in 2018
- Consumption of ice cream was higher among females than males while kids & babies (0-15 years) accounted for the highest consumption of Ice Cream with 36.1% volume share in 2018

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents
Report scope
Executive summary
South Africa in the global and regional context
South Africa in the global and Middle East & Africa ice cream sector
South Africa compared to other leading countries in the Middle East & Africa
Per capita consumption and expenditure - South Africa compared to the Middle East & Africa and global levels
Sector analysis - Ice Cream
Country snapshot - ice cream sector in South Africa
Value and volume analysis - ice cream sector in South Africa
Degree of trading up/down in the South African ice cream sector
Cross-category comparison - value and growth rate
Change in category share by value
Cross-category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: artisanal ice cream
Category analysis: impulse ice cream - single-serve
Segment analysis (in value terms): impulse ice cream - single serve
Segment analysis (in volume terms): impulse ice cream - single serve
Category analysis: take-home and bulk ice cream
Segment analysis (in value terms): take-home and bulk ice cream
Segment analysis (in volume terms): take-home and bulk ice cream
Distribution analysis
Distribution channel share analysis: ice cream
Distribution channel share analysis by category
Competitive landscape
Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018
Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018
Brand shares of top five companies (in value terms and volume terms) by category, 2018
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Appendix

List of Tables
Country snapshot - leading value categories
Country snapshot - fastest growing segments
Cross-category comparison - by value (2013-2023)
Cross-category comparison - by volume (2013-2023)
Per capita consumption (by category), South Africa compared to Middle East & Africa and global levels (in kg), 2018
Impulse ice cream - single-serve - value analysis by segment, 2013-2023
Impulse ice cream - single-serve - volume analysis by segment, 2013-2023
Take-home and bulk ice cream - value analysis by segment, 2013-2023
Take-home and bulk ice cream - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018
Brand shares of top five companies (in value terms and volume terms) by category, 2018
Category comparison - with health & wellness and without health & wellness claims, 2013-2023
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Ice cream sales distribution in South Africa - by category, 2018
Brand share (in value and volume terms) in the ice cream sector, 2018
Brand share (in value and volume terms) in the ice cream sector by category, 2018
Key health & wellness product attributes driving sales in South Africa, 2013-2023
Key health & wellness consumer benefits driving sales in South Africa, 2013-2023
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023

List of Figures
Value and volume share of South Africa in the global and Middle East & Africa ice cream sector, 2018-2023
South Africa compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - South Africa, Middle East & Africa, and global, 2013-2023
PCE comparison - South Africa, Middle East & Africa, and global, 2013-2023
Market size and growth analysis by value and volume, ice cream sector, 2013-2023
Extent to which consumers are trading up or down in the ice cream sector
Cross-category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross-category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, artisanal ice cream category, 2013-2023
Market size and growth analysis by value and volume, impulse ice cream - single serve category, 2013-2023
Market size and growth analysis by value and volume, take-home and bulk ice cream category, 2013-2023
Share of key distribution channels (in value terms) - ice cream, 2018
Key distribution channel share by category (in value terms), 2018
Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018
Category-wise consolidation/fragmentation (in value terms) - ice cream, 2018
Value of health & wellness claims by category, 2018-2023
Contribution of health & wellness by product attributes, 2018-2023
Contribution of health & wellness by consumer benefits, 2018-2023
Key pack materials in the South African ice cream sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the South African ice cream sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the South African ice cream sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the South African ice cream sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (million) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)

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Report Title: South Africa Ice Cream - Market Assessment and Forecasts to 2023


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Companies Covered
Gatti S.A.
General Mills Inc
General Mills South Africa (Pty) Ltd
Groupe Lactalis
Groupe Lactalis S.A.
Massmart Holdings Limited
Mondelez International Inc
Nestle (South Africa) (Pty) Ltd.
Nestle SA
Parmalat S.p.A.
Pick n Pay Retailers
Shoprite Checkers (Pty) Ltd
SPAR
Unilever N.V.
Unilever plc

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