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Toys & Games in South Africa

Toys & Games in South Africa

Summary

Toys & Games in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
- The South African toys & games market had total revenues of $237.8m in 2018, representing a compound annual growth rate (CAGR) of 7.4% between 2014 and 2018.
- Sales generated through hypermarkets, supermarkets and hard discounters are the most lucrative for the South African toys & games market in 2018 with total revenues of $23.2m, equivalent to 9.7% of the market's overall value.
- Birth rates in South Africa have been relatively high, which has helped to drive growth in recent years.

Scope

- Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in South Africa
- Leading company profiles reveal details of key toys & games market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa toys & games market with five year forecasts

Reasons to Buy

- What was the size of the South Africa toys & games market by value in 2018?
- What will be the size of the South Africa toys & games market in 2023?
- What factors are affecting the strength of competition in the South Africa toys & games market?
- How has the market performed over the last five years?
- How large is South Africa’s toys & games market in relation to its regional counterparts?

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. How have online retailers affected traditional bricks and mortar toy stores?
8 Company Profiles
8.1. Toy Zone
8.2. Amic Trading Pty Ltd
8.3. Hamleys of London Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: South Africa toys & games market value: $ million, 2014-18
Table 2: South Africa toys & games market geography segmentation: $ million, 2018
Table 3: South Africa toys & games market distribution: % share, by value, 2018
Table 4: South Africa toys & games market value forecast: $ million, 2018-23
Table 5: Toy Zone: key facts
Table 6: Toy Zone: Key Employees
Table 7: Amic Trading Pty Ltd: key facts
Table 8: Hamleys of London Ltd: key facts
Table 9: Hamleys of London Ltd: Key Employees
Table 10: South Africa size of population (million), 2014-18
Table 11: South Africa gdp (constant 2005 prices, $ billion), 2014-18
Table 12: South Africa gdp (current prices, $ billion), 2014-18
Table 13: South Africa inflation, 2014-18
Table 14: South Africa consumer price index (absolute), 2014-18
Table 15: South Africa exchange rate, 2014-18

List of Figures
Figure 1: South Africa toys & games market value: $ million, 2014-18
Figure 2: South Africa toys & games market geography segmentation: % share, by value, 2018
Figure 3: South Africa toys & games market distribution: % share, by value, 2018
Figure 4: South Africa toys & games market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the toys & games market in South Africa, 2018
Figure 6: Drivers of buyer power in the toys & games market in South Africa, 2018
Figure 7: Drivers of supplier power in the toys & games market in South Africa, 2018
Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in South Africa, 2018
Figure 9: Factors influencing the threat of substitutes in the toys & games market in South Africa, 2018
Figure 10: Drivers of degree of rivalry in the toys & games market in South Africa, 2018

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Companies Covered
Toy Zone
Amic Trading Pty Ltd
Hamleys of London Ltd

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